Protect your brand

Amadio Wines recently suffered from “copycat” labelling at the hands of a Chinese printer.

(see the article “Winemaker seeing red” in The Advertiser, Wednesday, 3 August 2011)

How does this happen?
“Copycat labelling in China is certainly not a new thing. There has even been a Chinese “Benfolds” wine, with the brand written on the label in a very familiar red script. Labelling laws in China are not nearly as stringent as those in Australia, Europe or elsewhere. When enquiries were made regarding Chinese wines labelled “1994″ and “1995″ recently, the response was, “It is not the vintage, it is the brand.” When there are no laws to govern such things, there are no assurances for the customer.”
Tyson Stelzer – Wine Press

Another good reason to support Australian industry.
At Openbook Howden, our in-house creative graphic designers can help with branding, logo development and style guides, ensuring your company and product brand is both unique and effective.

Just wanted to let you know we have had the biggest ever response to our Newsletter and huge response to MP1. We have to date processed over 1,000 cases of wine just from Newsletter. As well as the brand recognition now, we are sure the Newsletter assists in getting their attention.
Mike and Judy – Mike Press Wines

And our art work management system ensures only the most recent version of your artwork can be printed, and will only be printed for the intended client.

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